With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Pure Storage differentiates itself through its purpose-built, all-flash architecture leveraging DirectFlash® technology, its unified Purity operating environment and Pure1® management, the Evergreen® subscription model guaranteeing non-disruptive upgrades, and a focus on simplicity and customer experience. These assets result in superior performance, higher efficiency (power and density), long-term investment protection, and a more sustainable, cloud-like operational model compared to competitors. For more information, download our solution brief.

Product Lines from Pure Storage

Technology Differentiators from Pure Storage

  • DirectFlash® Technology:
    Pure Storage utilizes its proprietary DirectFlash modules, which are software-defined raw flash, versus standard SSDs. This architecture is designed for all-flash, leading to greater density, efficiency, and reliability, and making the technology more cost-effective than traditional disk-based storage.
  • Unified Purity Operating Environment:
    A single, common operating system (Purity) runs across all Pure Storage products, providing a consistent platform for management and operations. 
  • Pure1® Management:
    A unified management system, Pure1, simplifies operations across the entire platform, offering a cloud-like operational model with automation and orchestration.
  • Evergreen® Model:
    This unique subscription service ensures deployed products never become obsolete, adapting to changing needs through continuous, non-disruptive upgrades and providing a predictable, modern data experience.

Customer Advantages from Pure Storage

  • Superior Performance:
    DirectFlash and the Purity OS deliver consistently high performance, including IOPS, latency, and throughput, especially compared to solutions that adapt traditional disk designs to flash.
  • Unmatched Efficiency:
    The architecture's high density and software optimization result in industry-leading power and space efficiency, with significantly lower watts per terabyte and more terabytes per rack unit. 
  • Simplified Operations:
    A single operating system and management interface drastically reduce complexity and overhead for IT teams. 
  • Sustainability & Cost Savings:
    High efficiency in power and cooling, coupled with the Evergreen model, lowers Total Cost of Ownership (TCO) and helps customers meet sustainability goals. 
  • Future-Proof Investments:
    The Evergreen subscription model and software-defined architecture protect customer investments by guaranteeing that systems can be upgraded and adapted to future technologies without disruption.