In retail, anomaly detection involves looking for changes within sales transactions, customer behaviors, and inventory management. By identifying unusual and unexpected surges (spikes) or drops in sales data, retailers can use anomaly detection to pinpoint specific time periods or events where consumer behavior and sales behavior significantly differ from historical or expected patterns. Observing these changes can help businesses understand the unusual behavior and act by assessing and adjusting inventory, rethinking marketing strategies, or addressing operational issues in order to improve efficiency, prevent financial losses, and boost overall business intelligence.
Anomaly detection is also a key driver of transaction monitoring activities like unauthorized credit card use and other types of payment fraud, inventory management, price anomalies, customer behavior analysis, employee fraud detection, and data security, among other retail applications.
By implementing effective anomaly detection systems, retailers can mitigate risks, improve security, and maintain a high level of trust with customers while maximizing operational efficiency.